International Trade Training and Workshops

Cohen International offers these workshops at various locations and dates throughout the year, frequently with the New Jersey Small Business Development Centers (NJSBDC). These low-cost workshops are valuable for startups and established companies, for entrepreneurs and larger firms. Small class sizes enable students to have direct interaction with your instructor.

Contact Roger S. Cohen to discuss a custom workshop or seminar for your organization.

Click on each workshop title to see the course content, dates, times and locations.
Contact each location directly to register for a workshop.

Principal Workshops

Demystifying International Trade Workshop 3/12/08 [Kean].

International Letters of Credit and Incoterms Workshop 4/9/08 [Kean].

Tapping The Internet for Global Market Intelligence Workshop TBA.

Starting Your Domestic or International Service Business Workshop 2/15/08 [Kean].

Secrets of Winning SBIR Proposals Workshop As scheduled .

[Directions to Raritan Valley Community College]

Demystifying International Trade         [ List All Workshops ]
Instructor: Roger S. Cohen
3 hours.

Is your business ready to leap into global markets? Whether you are a buyer or seller you must assess the risks and opportunities for your business in the global economy.

This workshop on the fundamentals of international trade will cover topics for both beginning and accomplished exporters and importers.

In this workshop, you will learn:

Importing and exporting, an overview

International marketing and sales methods

How to conduct market research

How to find customers

The working definitions of trade terms (Incoterms)

Working with agents, distributors and representatives

How to calculate your price

How to get paid (letters of credit and other methods)

How to obtain Export Working Capital Guaranteed Loans

Insuring overseas receivables

International trade resources

Aspects of international banking and financing

Freight forwarding, customs brokerage and banking

How you can improve your chances for success

Instructor: Roger S. Cohen, President, Cohen International and Lead International Trade Consultant for the New Jersey Small Business Development Centers (NJ SBDC).

To register, contact the center of your choice from the list below.

TBD: Thursday, 10/2/08 or Tuesday, 10/7/08 or Wednesday 11/5/08. 6:00 pm - 9:00 pm.
NJSBDC-Rutgers at Cherry Hill.
Cherry Hill, NJ.
(856) 225-6221

Wednesday, March 12, 2008. 6:00 pm - 8:00 pm.
NJSBDC-Kean University at Elizabeth Public Library, 11 South Broad St., Elizabeth, NJ 07202
Union, NJ
(908) 737-4220

TBA
NJSBDC, Raritan Valley Community College.
Somerville, NJ.
(908) 526-1200 ext. 8515 or ext. 8516

International Letters of Credit and INCOTERMS         [ List All Workshops ]
Instructor: Roger S. Cohen
3 hours.

This is class provides an overview of international letters of credit and International Commercial Terms (INCOTERMS). Students will learn how to get paid by letters of credit, and how to transfer risk by use of INCOTERMS.

We recommend that students take Demystifying International Trade prior to this session.

In this workshop, you will learn:

Importing and exporting, an overview

International marketing and sales methods

How to get paid (letters of credit and other methods)

The transfer of risk

Aspects of international banking and financing

The working definitions of trade terms (Incoterms)

An in-depth review of Incoterms

How to calculate your price

Insuring overseas receivables

How to obtain Export Working Capital Guaranteed Loans

Instructor: Roger S. Cohen, President, Cohen International and Lead International Trade Consultant for the New Jersey Small Business Development Centers (NJ SBDC)

To register, contact the center of your choice from the list below.

Wednesday, April 9, 2008. 9:30 am - 12:30 pm.
NJSBDC-Kean University at PNC Bank, 202 Park Ave., Plainfield, NJ.
Union, NJ.
(908) 737-4220

TBA
NJSBDC, Raritan Valley Community College.
Somerville, NJ.
(908) 526-1200 ext. 8515 or ext. 8516

Tapping The Internet for Global Market Intelligence         [ List All Workshops ]
Instructor: Roger S. Cohen
3 hours.

How can you stay on top of market trends, competitor activity and sales opportunities without a research staff and a big budget? The answer for many entrepreneurs is by tapping the Internet as both a source and a tool. Topics include:

Secrets of the Top Search Engines.

An Overview of Information Categories: What's on the Web?

Company Information: Customers, Vendors and Competitors

Industry Information: Trade and Government Sources of Data

Online Magazines, Newsletters and News Bureaus

Sources of International Market Information

Sources of International Credit and Business Information

Instructor: Roger S. Cohen, President, Cohen International and Lead International Trade Consultant for the New Jersey Small Business Development Centers (NJ SBDC)

To register, contact the center of your choice from the list below.

To Be Announced.
NJSBDC-Kean.
Union, NJ.
(908) 737-4220

Starting Your Domestic or International Service Business         [ List All Workshops ]
Instructor: Roger S. Cohen
3 hours.

How can you successfully start a small service business in the domestic or international marketplace? Can you satisfy a special market niche? How can you promote your company? Should you advertise?

Finding and targeting your market niche.

Defining "service."

An overview of types of company forms.

Examination of marketing and sales.

The difference between of advertising and promotion.

Working from a home office or a commercial space.

Instructor: Roger S. Cohen, President, Cohen International and Lead International Trade Consultant for the New Jersey Small Business Development Centers (NJ SBDC)

To register, contact the center of your choice from the list below.

Friday, Febraruy 15, 2008. 9:00 pm - 12:00 noon.
NJSBDC-Kean.
Elizabeth, NJ.
(908) 737-4220



Secrets of Winning SBIR Proposals  [ full program ]       [ List All Workshops ]
Instructor: Roger S. Cohen
3 hours.

Come and learn about the SBIR and the Small Business Technology Transfer Program, STTR, and how to prepare a winning proposal. This workshop will focus on Phase I proposals. Workshop topics include:

Overview of the SBIR and STTR Programs

Differences between SBIR and STTR

Searching for Solicitations and Topics

Proposal Strategy

Instructions and Tips for Proposal Writing

Introduction to Cost Proposals

Proposal Preparation Assistance

Instructor: Roger S. Cohen, President, Cohen International and Lead International Trade Consultant for the New Jersey Small Business Development Centers (NJ SBDC)

To register, contact the center of your choice from the list below.

Dates: Refer to the SBIR Training Page.

For information on other workshops offered by the NJ SBDC, check the NJSBDC's online course calendar at http://www.njsbdc.com/calendar/.

Clients interested in receiving free one-to-one counseling from the NJ SBDC may request counseling online at the NJSBDC's web site. You may also call (800) 432-1565 or (973) 353-1594 to receive a paper Request for Counseling.

Roger S. Cohen, an independent consultant in private practice, is the Lead International Trade Consultant for the New Jersey Small Business Development Centers (NJSBDC).

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